- - The Galleria expands its business field into the duty free market
- - With Galleria-only brands, special zones, and a pop-up store, the Galleria focuses on differentiation
while maintaining its premium image using the theme of "Departure Time for Luxury"
[Seoul, 28 June, 2014] Hanwha Galleria, headed by President & CEO Sehun Park and usually known as the Galleria, has made full-blown advancements into the duty free market by launching “Galleria Duty Free” on the third floor of Jeju International Airport.
The Galleria is widely perceived as a leader of premium lifestyles in South Korea. In order to introduce new shopping concepts to South Korea, the retailer has already renovated its luxury shops and offered Gourmet 494, the amalgam of a restaurant and a specialty store.
The Galleria Duty Free is in line with these moves. Under the theme of ”Departure Time for Luxury,” the duty free shop differentiates itself from its competitors by running three special zones and a seasonal pop-up store as well as offering 17 Galleria-only brands. Importantly, special zones focus on baby goods, sheet masks and hair care products to meet the needs of its main customers, Chinese tourists.
The Galleria never missed the emotional touch for the duty free shop to maximize customer satisfaction. For the logo of Galleria Duty Free, the Galleria uses the classical font of split displays, which are commonly seen at train stations and airports, with the gold color as its main color and the light grey, dark grey, and matt black colors as its sub colors to promote its exclusiveness. These detailed touches together with the atmosphere of an airport will give customers the anticipation and pleasure of travel.
The First step of Galleria Duty Free is impressive. The shop will put a total of 102 brands, including 24 cosmetics, 14 foods, 15 liquor, 10 watch and six electronics brands, on its selves in the floor area of 409 square meters. The Galleria has pinned its hope on the full-swing running of the duty free shop believing that the shop will bring mid-term growth for the retailer.
Along with the recent honor of receiving “the 60th anniversary of Firenze Hometown of Fashion" award, the retailer will have another growth momentum in the near future. Those will be great stepping stones for the Galleria to achieve its goal of emerging as one of the top premium retailers in Asia.
* "The 60th Anniversary of Firenze Hometown of Fashion" award was held to celebrate the 60th anniversary of the Centro di Firenze per la Moda Italiana, the oldest organization in the Italian Fashion history. And it was awarded for the retailers that have been contributing to showcasing Italian fashion brands on the global market. In this event, only three promising Italian and international retailers were awarded including Hanwha Galleria.
For more information:
- Hanwha Galleria
- Suyoun Olivia Han
- Communication Team
- Tel: +82 2 410 7476
- Email: firstname.lastname@example.org
Hanwha Group, founded in 1952, is one of the Top-Ten business enterprises in South Korea
and a “FORTUNE Global 500” company. Hanwha Group has 56 domestic affiliates and 226 global networks in three major sectors: manufacturing and construction, finance, and services and leisure.
With more than 60 years track record of industrial leadership, Hanwha’s manufacturing and construction businesses encompass a broad range of fields from chemicals & materials, aerospace & mechatronics, total solar energy solutions, and global construction. The finance network, covering insurance, asset management and securities, is the second largest non-bank financial group in South Korea. The services and leisure sector offers premium lifestyle services with retail and resort businesses.
For more information, visit: www.hanwha.com
Since its founding in 1976, Hanwha Galleria has set the trend for premium lifestyles as the leader in the retail industry in South Korea.
For more information, visit: dept.galleria.co.kr/svc/main_page/web/en/mainPage.do