Hanwha Begins Sports Marketing in Europe
- Sponsorship contract with Hamburger SV
- Hanwha Solar to be known as a premium brand in European market
- Hosting the Hanwha Solar Cup to start up sports marketing in Europe
[02 August, 2011] Hanwha signed a sponsorship agreement with Hamburger SV at the media room of the stadium. Hamburger SV is one of the most prestigious soccer clubs with a 124-year history. Heung-min Sohn, a member of the Korean national soccer team, belongs to this team.
Hanwha has begun its sports marketing in Germany which has the biggest solar market in the world. It expects to build up brand popularity as one of the world-class solar companies in European market.
With the sponsorship contract with Hamburger SV, Hanwha will gain rather specialized promotion rights to freely advertise Hanwha Solar’s logo by exposing it on game tickets, posters, and websites. Hanwha will also arrange a Sponsor Day event and a Hamburger SV team’s fan meeting.
Starting with a pre-season friendly match, ‘Hanwha Solar Cup,’ on August 2nd, between Hamburger SV and Valencia CF of Spain’s Primera Liga, Hanwha started its sports marketing plan in full-scale. Exposing the logo of Hanwha Solar on game tickets and posters, hosting the MVP awards ceremony, and running a commercial on the LED scoreboard brought Hanwha Solar the greatest promotional effect, advertising the company all over Europe.
As a part of the sponsorship, Hanwha will install photovoltaic systems in soccer-related facilities in the Hamburger city, in efforts to widen the use of solar energy in the world.
Ki-joon Hong, the Chief Representative of Hanwha Solar, stated “This sponsorship agreement and hosting the ‘Hanwha Solar Cup’ is the first step that Hanwha Solar is taking to let the Hanwha Solar brand known in the European market. Within the next five years, we will establish our company as a leading solar brand in Europe.”
Hanwha Group, founded in 1952, is one of the Top-Ten business enterprises in South Korea and a “FORTUNE Global 500” company. Hanwha Group has 61 domestic affiliates and 258 global networks in three major sectors: manufacturing and construction, finance, and services and leisure. With more than 65 years track record of industrial leadership, Hanwha’s manufacturing and construction businesses encompass a broad range of fields from chemicals & materials, aerospace & mechatronics, total solar energy solutions, and global construction. The finance network, covering insurance, asset management and securities, is the second largest non-bank financial group in South Korea. The services and leisure sector offers premium lifestyle services with retail and resort businesses.
For more information, visit: www.hanwha.com
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