Founded in 1988, Hanwha Asset Management has grown into a comprehensive asset management company that offers a full range of financial instruments, including stocks, bonds, MMFs, fund of funds, social overhead capital, derivatives, real estate, ETFs, special assets, and PEFs in both domestic and overseas capital markets. Our professional staff has unparalleled expertise in operating highly organized systems across all areas, including product development, research, compliance, and risk management. All of our products and services cater to customer needs because we strictly adhere to the principle and management philosophy of placing customers above all else. Building on our capabilities in South Korea, we are growing into a global asset management company by operating local subsidiaries in the U.S., Singapore and China.
As of the end of 2023, we were one of South Korea’s top asset management companies, recording 102.83 trillion won ($78.78 billion) in assets under management (AUM). By demonstrating our outstanding expertise in both alternative investment and traditional investment, we achieved the No. 1 position among comprehensive asset management companies in the overseas infrastructure investment fund category. In 2021, as part of expanding into digital finance, we launched the PINE app, a platform for direct sales of funds for individual investors. The app has gained recognition from investors, particularly Millennials and Generation Z, for its user-friendly interface, low sales commission, and valuable investment information. Additionally, we have obtained a REITs AMC license from South Korea's Ministry of Land, Infrastructure and Transport, and entered the REITs business in the first quarter of 2023.
As a result of our efforts, we earned top place at the “2023 National Brand Awards” and “2024 Consumers’ Most Trusted Brand Awards,” as well as receiving the “2024 Consumers’ Most Recommended Brand Awards” for PINE in the fund platform category. We also received special recognition at the “2023 Korea Fund Awards” in the retirement pension category. Back in 2022, we were also awarded Best Overseas Equity Fund at the “2022 Korea Fund Awards.”
Looking ahead, we will continue to lay the foundation for future growth with a focus on the retirement plan market and alternative investments. We are also actively promoting global businesses and digital financial platforms as we become a comprehensive asset management solutions provider and top-tier asset management company in Asia.
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