European Installers Give Excellent Grades to Q CELLS

  • Q CELLS is one of the leading PV brands in Europe according to EuPD Research European PV Installer Monitor 2014/2015©
  • The PV brand extends its market penetration in European PV markets
  • The Q CELLS brand performs outstandingly at several independent studies

[Thalheim, Germany, December 19, 2014] Q CELLS' solar modules are very positively perceived among European installers and are widely distributed. This is the result of the latest EuPD Research European PV InstallerMonitor 2014/2015, an independent study among more than 750 European installers. Q CELLS has been graded on an excellent scale in comparison to other manufacturers. The brand awareness has improved significantly year over year in the European markets France, Germany and Italy, compared to previous surveys. Q CELLS extends its strong presence within these important PV markets. In terms of market penetration Q CELLS is among the Top 3 brands in Italy and France. The criterion market penetration refers to the percentage of installers purchasing Q CELLS products. In terms of customer satisfaction Q CELLS holds the best position compared to the competition in Italy; module quality is a major criteria in each of the countries when choosing a manufacturer. When it comes to brand awareness, Q CELLS has largely increased its unaided awareness in Italy from 10 to 22 percent and in France from 4 to 18 percent positioning the brand among the Top 3. In Germany the brand’s awareness has doubled from 7 to 14 percent.

Customers' trust based on performance and quality of Q CELLS' products

"I'd like to most warmly thank our customers for trusting in Q CELLS products. They can continuously rely on our products' performance and quality", said Justin Lee, CCO at Hanwha Q CELLS. "Next year, we aim to further extend our strong presence with new Q CELLS products powered by our Q.ANTUM Technology. On this way our key advantage lies in Q CELLS products' high quality "Engineered in Germany" and in our brand's excellent perception among customers." Q.ANTUM is a cell concept Q CELLS has invented and commercialized based on the sophisticated balancing of the whole cell architecture to maximize the energy yield. According to independent researchers, Q.ANTUM Technology holds the world efficiency records for polycrystalline solar cells (19.5 percent) and 60 cell modules (18.5 percent)*.

* According to the "Progress in Photovoltaics" Report Res. Appl. 2014; 22:701–710 © 2014 John Wiley & Sons, Ltd.

"Top Brand PV Europe 2014" and "VDE Quality Tested" products

Q CELLS has achieved outstanding results at several independent studies this year. According to an installer survey regarding brand recommendation in Germany published in "pv magazine" in November Q CELLS is a Top-Five brand. At this year's beginning, the trusty brand had already been commended with the seal "Top Brand PV Europe 2014" in Germany, France, the UK and Italy in the category "modules" by the market researcher EuPD Research. Thus Q CELLS is one of only a few PV brands receiving the seal "Top Brand PV" every year, when installers rate the brand above average in comparison to the competition. In the 2013 PHOTON module yield measurements a Q.PRO solar module from Q CELLS has outperformed its competition and came out as the No. 1 poly-crystalline module. Q CELLS modules are "VDE Quality Tested"; together with the VDE institute Q CELLS implemented the most comprehensive quality program of the industry. As IEC test criteria are not enough the PV company applies criteria from two up to three times harder in its own module testing center.

Regarding EuPD Research European PV InstallerMonitor 2014/2015©

The 7th edition of the European PV InstallerMonitor provides comprehensive insights into the European PV and storage market. The study is based on interviews with installers in five countries on PV brands' different aspects, for example market penetration and brand awareness. The market scope of the European PV InstallerMonitor 2014/2015 can be chosen according to own preferences from the Top European markets with high sale potential.

For more information:

Hanwha Q CELLS GmbH
Sonnenallee 17-21
06766 Bitterfeld-Wolfen (OT Thalheim), Germany

Corporate Communications
Jochen Endle, Robert Reinsch
Tel: +49 (0)3494 6699 10121

Managing Directors
Hee Cheul Kim (CEO),
Kye Chun Son (CFO),
Koo Yung Lee (CCO)

Hanwha Q CELLS

Hanwha Q CELLS is a renowned total energy solutions provider for solar cell and module, energy storage, downstream project business and energy retail. It is headquartered in Seoul, South Korea (Global Executive HQ) and Thalheim, Germany (Technology & Innovation HQ) with its diverse international manufacturing facilities in the U.S., Malaysia, China, and South Korea. Through its growing global business network spanning Europe, North America, Asia, South America, Africa and the Middle East, Hanwha Q CELLS provides excellent products and services and long-term partnerships to its customers in the utility, commercial, governmental and residential markets.
For more information, visit:

Hanwha Group

Hanwha Group, founded in 1952, is one of the Top-Ten business enterprises in South Korea and a “FORTUNE Global 500” company. Hanwha Group has more than 85 domestic affiliates and over 380 global networks in three major sectors: manufacturing and construction, finance, and services and leisure. With more than 65 years track record of industrial leadership, Hanwha’s manufacturing and construction businesses encompass a broad range of fields from chemicals & materials, aerospace & mechatronics, total solar energy solutions, and global construction. The finance network, covering insurance, asset management and securities, is the second largest non-bank financial group in South Korea. The services and leisure sector offers premium lifestyle services with retail and resort businesses.

For more information, visit:

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