[23 October, 2011] Hanwha has signed an exclusive sponsorship contract with the renowned Italian football club Juventus FC, offering Hanwha an outlet to promote the benefits of solar to a wider European market.
Under the agreement, Hanwha will run LED advertisements at the stadium and engage in promotional events and activities such as a Sponsor Day. To celebrate the sponsorship, a match between Juventus FC and Genoa CFC was hosted, complete with various coinciding events including the ‘Hanwha Solar free kick’.
This development builds upon Hanwha’s successful sponsorship agreements with Hamburg SV of the German Bundesliga and Bolton Wanderers FC of England’s Premier League. Besides these sponsorship contracts, Hanwha also runs Hanwha Solar advertisements in the stadiums of several other leading football clubs, such as Everton FC of England, FC Barcelona of Spain, and AS Roma of Italy.
Hanwha Group, founded in 1952, is one of the Top-Ten business enterprises in South Korea and a “FORTUNE Global 500” company. Hanwha Group has more than 85 domestic affiliates and over 380 global networks in three major sectors: manufacturing and construction, finance, and services and leisure. With more than 65 years track record of industrial leadership, Hanwha’s manufacturing and construction businesses encompass a broad range of fields from chemicals & materials, aerospace & mechatronics, total solar energy solutions, and global construction. The finance network, covering insurance, asset management and securities, is the second largest non-bank financial group in South Korea. The services and leisure sector offers premium lifestyle services with retail and resort businesses.
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