Press Release Finance

Hanwha Investment & Securities Launches Pinetree Securities in Vietnam

December 19, 2019
  • On December 4, an opening ceremony was held to celebrate the official launch of Pinetree Securities (formerly HFT Securities)
  • Pinetree Securities will develop a digital financial platform as part of its strategy to become the top digital financial company in Southeast Asia by 2025

Hanwha Investment & Securities CEO Hee-Baek Kwon (center) alongside other dignitaries at the ribbon cutting ceremony during the launch of Pinetree Securities in Hanoi, Vietnam

Earlier this month, Hanwha Investment & Securities CEO Hee-Baek Kwon announced the official launch of its subsidiary in Vietnam: Pinetree Securities Corporation.

In April, after the acquisition, Hanwha renamed the Hanoi-based HFT Securities company to Pinetree Securities and then reorganized the business so that it will become Southeast Asia’s top digital financial company by 2025. The new name was chosen for what pine trees symbolize. Pine trees can grow almost anywhere and are among the first to take root in a new forest and grow into green, upright trees that symbolize trust and robustness.

Pinetree Securities will help its clients to build wealth and secure their future by helping them take advantage of digital investment opportunities in the Vietnamese financial market. The company plans to develop a digital financial platform to provide customers with personalized services that will maximize their investments, enabling them to realize their dreams of better outcomes and brighter futures. The company is also planning to go beyond simply operating as a securities brokerage firm. Through acquisitions of more operating licenses, Pinetree Securities will be into investment banking.

Hanwha Investment & Securities CEO Hee-Baek Kwon (left) unveils the Pinetree Securities logo at the entrance of the company’s office in Hanoi, Vietnam

Pinetree Securities will focus on expanding across Southeast Asia and providing easy access to financial services and products. The company plans to actively partner with fintech firms and startups to further strengthen its business capabilities.

Approximately 100 dignitaries gathered to celebrate the official launch of Pinetree Securities, including representatives from the Embassy of the Republic of Korea in Vietnam, State Securities Commission of Vietnam, Ho Chi Minh City Stock Exchange, Hanoi Stock Exchange, Vietnamese government, and other Vietnamese financial companies.

CEO Hee-Baek Kwon of Hanwha Investment & Securities said, “By leveraging Hanwha Investment & Securities’ experience and know-how, Pinetree Securities will quickly become preeminent in the Vietnamese digital financial market.” He continued, “And with the full support of our technology and capital, it will Pinetree Securities will become Vietnam’s leading financial company.”

Hanwha Investment & Securities

Established in 1962, Hanwha Investment & Securities provides comprehensive asset management services, including brokerage and acquisition of stocks, bonds, and derivatives, as well as sales and asset management services for various financial products. With our differentiated systems and high-quality talent, we have successfully established ourselves as a reliable asset management partner. Our financial products and customer-oriented services are offered domestically and overseas.

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