Hanwha Asset Management signs MOU with US investment firm MarcyPen to support global growth of K-culture and lifestyle industries

Hanwha Asset Management announced that it has signed a memorandum of understanding (MOU) with U.S.-based investment company MarcyPen Capital Partners to accelerate the global expansion of K-culture and lifestyle industries. The agreement was reached during Abu Dhabi Finance Week (ADFW) 2025. 

Under the agreement, the two companies plan to work together to establish a co-investment fund of up to $500 million. Both companies see strong potential in Asian lifestyle content and brands, particularly as K-culture continues to gain momentum globally.

“K-culture and lifestyle industries are reshaping consumer trends around the world,” said Jong-Ho (James) Kim, CEO of Hanwha Asset Management. “This MOU lays an important groundwork for us to support high-potential Asian companies as they advance onto the global stage. Leveraging our experience and investment expertise throughout Asian markets, Hanwha Asset Management is committed to delivering steady, practical support for Korean and Asian companies aiming to expand globally.”

Hanwha Asset Management will lead the development of a strategic growth investment model tailored to the rapid growth of Asia’s lifestyle and consumer sectors. Drawing on its corporate analysis capabilities and experience in structuring investments across the region, the company will act as a strategic growth capital partner for businesses seeking to scale their operations internationally.

“South Korea has become a cultural hub in Asia, influencing global trends across beauty, content, food, entertainment, and lifestyle,” said Robbie Robinson, CEO of MarcyPen. “Through the collaboration we began at ADFW 2025, we look forward to identifying new investment opportunities in innovative companies across the region.”

Hanwha Asset Management has built expertise in connecting cultural and financial networks globally across content, beauty, and entertainment. With investment bases in New York and San Francisco in the Americas and Singapore in Asia, the company is developing a new investment framework designed to identify promising cultural and consumer-sector companies, connect them with global capital, and support their long-term expansion in international markets.

MarcyPen is an investment company with extensive experience in global consumer and brand-focused businesses, including entertainment companies and beauty brands. 

Hanwha Asset Management 

Founded in 1988, Hanwha Asset Management has grown into a comprehensive asset management company offering a full range of financial instruments, including stocks, bonds, MMFs, fund of funds, social overhead capital, derivatives, real estate, ETFs, and PEFs in both domestic and overseas capital markets. At the end of 2024, we were one of South Korea’s top asset management companies with USD 70.55 billion in assets under management (AUM). We have top-tier expertise and well-organized systems in all areas, including product development, research, compliance, and risk management. All our products and services cater to the needs of our customers because we apply our principles and management philosophy to placing our customers first before anything else.

For more information, visit: http://eng.hanwhafund.co.kr